LONELINESS. DCMS. GOV.UK
During the first lockdown, loneliness was at its peak, and with COVID-19 still being a very new thing for people to adapt to, many weren’t sure of how to connect with loved ones with new restrictions put in place. That’s why we created a campaign aimed at all age groups teaching them new ways to connect within government guidelines. The campaign gave thousands of people isolating and shielding alone a chance to reach out and connect with others, making that small but essential difference in such a dark time.